The redesigned Tender Care balm packaging brings new life to Oriflame’s most iconic product. The redesign tackles three key problems: a narrow opening that made access difficult (especially for users with long nails), leftover product trapped in unreachable negative space, and a visual language that felt more utilitarian than premium.

By eliminating wasteful space and rethinking ergonomics, the new Tender Care brings intuitive functionality to a beloved everyday product - without losing its iconic charm.