Tender Care - Every Detail Reconsidered.

The redesigned Tender Care balm packaging brings new life to Oriflame’s most iconic product. The redesign tackles three key problems: a narrow opening that made access difficult (especially for users with long nails), leftover product trapped in unreachable negative space, and a visual language that felt more utilitarian than premium.

By eliminating wasteful space and rethinking ergonomics, the new Tender Care brings intuitive functionality to a beloved everyday product - without losing its iconic charm.

The Thinking Behind the Design.

The Tender Care redesign began with user research that highlighted key frustrations; difficulty accessing the balm, product waste, and a lack of visual appeal. Using these insights, I explored multiple concepts through rapid sketching, refining the most promising ideas into clear, presentable directions. I then translated these into detailed sketches and used 3D printing to test size, usability, and interaction.

This iterative, hands-on approach led to a design that improves functionality, comfort, and hygiene, all while preserving the familiar character of this iconic product.

The Thinking Behind the Design.

The Tender Care redesign began with user research that highlighted key frustrations; difficulty accessing the balm, product waste, and a lack of visual appeal. Using these insights, I explored multiple concepts through rapid sketching, refining the most promising ideas into clear, presentable directions. I then translated these into detailed sketches and used 3D printing to test size, usability, and interaction.

This iterative, hands-on approach led to a design that improves functionality, comfort, and hygiene, all while preserving the familiar character of this iconic product.

The Thinking Behind the Design.

The Tender Care redesign began with user research that highlighted key frustrations; difficulty accessing the balm, product waste, and a lack of visual appeal. Using these insights, I explored multiple concepts through rapid sketching, refining the most promising ideas into clear, presentable directions. I then translated these into detailed sketches and used 3D printing to test size, usability, and interaction.

This iterative, hands-on approach led to a design that improves functionality, comfort, and hygiene, all while preserving the familiar character of this iconic product.

The Thinking Behind the Design.

The Tender Care redesign began with user research that highlighted key frustrations; difficulty accessing the balm, product waste, and a lack of visual appeal. Using these insights, I explored multiple concepts through rapid sketching, refining the most promising ideas into clear, presentable directions. I then translated these into detailed sketches and used 3D printing to test size, usability, and interaction.

This iterative, hands-on approach led to a design that improves functionality, comfort, and hygiene, all while preserving the familiar character of this iconic product.

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