Evolving an Icon.
For my bachelor’s thesis in Industrial Design Engineering, I collaborated with Oriflame Cosmetics to redesign the packaging of their iconic Tender Care balm. The original jar posed challenges in hygiene, sustainability, and everyday usability, with its narrow opening making the product difficult to access and prone to residue buildup. To address these issues, I developed a new packaging concept that eliminates wasted space and improves ergonomics while preserving the familiar identity of the product.
The redesign focuses on intuitive, comfortable use and a cleaner overall experience. Through research, prototyping, and testing, the project brings modern functionality to a long-loved classic. The result is a refreshed Tender Care that remains instantly recognizable, yet works far better in daily life.
