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The concept explores the overall design of the Tender Care jar and the engineered flip-cap mechanism. It shows how removing negative space allows users to reach all the balm inside. The design also focuses on ease of production and top-down assembly, keeping the jar simple and efficient to manufacture.
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The redesigned Tender Care balm packaging brings new life to Oriflame’s most iconic product. By eliminating wasteful space and rethinking ergonomics, the new Tender Care brings intuitive functionality to a beloved everyday product - without losing its iconic charm.
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